Antleader
Guide
#F2

Publicity Tips

When done effectively, publicity can:

Sell · Expose · Inform · Invite
Involve · Educate · Clarify · Excite

Effective publicity should have a central theme, e.g. logo, style of lettering, color scheme, graphics. It should also be neat and readable, but most of all creative!

Creative publicity often means presenting something in a new guise, or giving an old technique a new twist. Look at it through new eyes. Be innovative; use a gimmick!

What Is A Gimmick?

• A way to capture someone's attention
• Something out of the ordinary
• Utilization of an "anything goes" attitude
• Something you don't expect to see
• That extra touch
• Something comicial; outrageous
• Doesn't insult your intelligence, yet brings to mind fond childhood memories

Where Can You Get Ideas For Gimmicks?

• Television, movies, radio, magazines, music
• Children's toys
• Fads and trends
• Everyday situations
• From all around you, so be observant!

Examples:

• Candy giveaways
• Contests
• Music
• Door prizes
• Costumes
• Objects (real pumpkin, hats, etc.)

For more information and ideas read Antleader Guide F1, "Graphically Speaking" and C7, "Campus Resources" in the Office of the Dean of Students. Also read the Campus Posting Policy before distributing flyers and posting banner.

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